International Competitor Analysis

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Whether you are launching a new website, improving an existing one, penetrating a new market or want to optimise your efforts in an established market, our International Competitor Analysis will provide you will an full overview of what your competitor is doing from a full digital marketing perspective. The audit findings will be presented in a PowerPoint format and will include key findings and recommendations that could help guide your digital marketing strategy.


Here’s when International Competitor Analysis can help!

  • 1

    When you are thinking of penetrating a new market and want to first understand what local competitors are doing in the marketing arena.

  • 2

    When you are established in a market and want to take learnings from your local competitors to guide your strategy.

  • 3

    When you want to track your competitors and monitor what they are doing on an ongoing basis - it might be that you are concerned about aggressive competitors.

  • 4

    When you aren't happy with your existing international digital marketing efforts and want to see if you can improve anything by learning what competitors are doing.

  • 5

    When you are concerned about increasing competition and want to keep ahead of them.



Understanding what your competitors are doing is fast becoming a vital part of international marketing strategy. In order for you to keep ahead of your competitors, you must closely monitor their digital efforts to identify any weaknesses that you can capitalise on and any strengths that you can learn from.

We will appraise 1 competitor per market from a full digital marketing perspective, covering SEO, PPC, content and social media.

We will provide you with important insights to consider when updating your website or carrying our international marketing campaigns. The assessment is presented in an easy-to-understand PowerPoint combining visual findings with supported commentary.



Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the appraisal. This briefing will be visible to all the team members involved with delivering the appraisal and is the foundation for all our quality checks.

Prior to conducting the research we will also have a discussion with you to ascertain the areas that are of greatest competitive interest, to ensure the appraisal focuses on these.

Our Content and Web Design, SEO, PPC and Social Media teams will each appraise your competitors digital marketing activity - focusing on each of their areas of expertise. Our Performance and Strategy Manager will then collaborate the findings and recommendations in to an easy-to-understand report containing visuals and supporting commentary.

The review covers the audit of one competitor in a given country, for a specific business/market area.



Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

International Competitor Analysis

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