Keyword Mapping

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Whether you’re looking to target keywords with a new or existing website, having a plan, or keyword map, clarifies which keywords are being targeted by each URL. By doing this you will avoid targeting multiple pages with the same keyword, whilst ensuring that you target keywords with the most relevant page content. We will need a list of the URLs you want to optimise, your target keywords in the relevant language and if you have an existing website, ideally a recent ranking report [showing ranked URL and position] in the natural search results. We will provide a report, in Excel format, which gives a top level view of keywords targeted by each URL and used guide to further optimisation tasks, such as improving page content.


Here’s when Keyword Mapping can help!

  • 1

    You need to increase rankings and traffic in the natural [or organic] search engine results and lack the necessary linguistic resources or optimisation know-how

  • 2

    You already have a list of target keywords for a target market and need to ensure the most appropriate URL’s within your website are ranking for these

  • 3

    You want to prevent targeting multiple URL’s for the same keyword

  • 4

    You have launched some new pages on your website and need to associate target keywords with these



Whether you’re looking to increase ‘organic’ traffic to a new website or fine-tune an existing website to maximise rankings in the natural search results; Keyword mapping is an essential process that reviews which web pages are associated with your strategically important keywords.

This process should be conducted periodically to target new keywords that may be found via research; and to allocate or redistribute target keywords to new pages that may have been created within the structure of your website.

If your website already ranks for your target keywords with the most relevant URL's, the process serves as a means to maintain these rankings. However, if you website does not rank for a target keyword, then the most appropriate web page will be selected, if available. It’s advisable to conduct mapping for the entire website or as many pages as feasible, to avoid targeting the same keyword across multiple pages.

We will provide a report that gives an overview of the nominated URL’s, paired with the most appropriate target keywords for each page, including any supporting data used during the process.

Clarifying which keywords are associated with each URL, serves as a guide for further optimisation tasks, such as improving page content or creating inbound links; whilst avoiding targeting the same keywords with multiple pages.


Quality process

The keyword mapping process begins by completing a briefing questionnaire with your account manager to clarify objectives and mapping criteria. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

A native-speaking search specialist will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.

Our search specialists will require your list of potential target keywords and the URL’s of the web pages you’d like to pair with these keywords. The content of each page is checked and the most relevant target keywords are shortlisted. From this shortlist and other requirements stated in the briefing, we will select the target keywords to be paired with each URL and provide an overview in Excel format.

If the mapping is for an existing website that has previously undergone search engine optimisation, we recommend you provide any previous mapping information you may have, so we can avoid targeting the same keyword across multiple pages. Additionally, providing us with an up to date ranking report will identify which URL’s are already ranking for each keyword, as these should be maintained or ‘protected’. If you do not have a recent ranking report, then we can provide this as an additional service.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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Keyword Mapping

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