Description

Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. A PPC specialist, native to your target market, will conduct research in the target language compiling these into a report along with the English back translations and further data such as the search volume, estimated cost-per-click and competition data. This report will be delivered to you in an Excel or PDF format.

Here’s when PPC Keyword Research Microsoft Advertising can help!

You lack a native speaker and experience of working with Microsoft Advertising

You need to identify relevant keyword opportunities on Microsoft Advertising

You need to refresh your existing target keywords and find additional opportunities 

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

For marketers seeking to improve visibility in the natural search results on Microsoft Advertising, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts.

All research is conducted by a native-speaking search marketer. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.

The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as estimated daily search volumes.

 

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

Our native-speaking search specialist(s) will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.

When conducting the research, our team begins by reviewing your website or landing pages (if available) to compile an initial 'seed' list of relevant words and phrases in the target language. Using keyword research tools and techniques, we'll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in Excel format.

 

 

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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