Why is PPC important?
The success of your display advertising or social advertising campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum ROI is achieved.
We will provide a comprehensive monthly campaign management service for your international display/social advertising campaigns and will carry out daily campaign performance monitoring checks.
The following is included in the management fee:
- changing bids
- setting bid strategies
- changing delivery methods
- changing ad rotation
- adjusting budgets to suit targets
- pausing non-converting ads
- pausing/activating keywords/ads/placements
- ad scheduling
- location targeting
- changing demographic targeting
- optimising topic/interest targeting
- optimising audiences
- optimising remarketing lists according to performance
- device bid adjustments
- location bid adjustments
- pausing/activating ad extensions
- One report generated by Global Central per month consisting of five reportlets of your choice, along with a PPC Specialist's comments including insights, actions taken and next step suggestions. If monthly spend is below £3,000, an additional cost applies for insights, actions taken and next step suggestions per month.