Audience Management

Target online users through PPC

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Utilise the power of online advertising

We will provide a complete monthly management service for your display advertising or social advertising account. One of our PPC Specialists will continually monitor your campaign to optimise performance, identify areas for improvement and achieve maximum exposure. This continual optimisation will ensure your campaigns are working towards your business objectives. We will suggest additional optimisation tasks if/when necessary.

 

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International display advertising management can help...

  • 1

    When you want to create/improve your brand awareness in international markets.

  • 2

    When you want to improve the performance of your current display advertising or social advertising campaigns.

  • 3

    When you want to run a display advertising or social advertising campaign in a new market but you don’t speak the language.

  • 4

    When you want to do some form of advertising other than search advertising.

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Why is PPC important?

The success of your display advertising or social advertising campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum ROI is achieved.

We will provide a comprehensive monthly campaign management service for your international display/social advertising campaigns and will carry out daily campaign performance monitoring checks.

The following is included in the management fee:

  • changing bids
  • setting bid strategies
  • changing delivery methods
  • changing ad rotation
  • adjusting budgets to suit targets
  • pausing non-converting ads
  • pausing/activating keywords/ads/placements
  • ad scheduling
  • location targeting
  • changing demographic targeting
  • optimising topic/interest targeting
  • optimising audiences
  • optimising remarketing lists according to performance
  • device bid adjustments
  • location bid adjustments
  • pausing/activating ad extensions
  • One report generated by Global Central per month consisting of five reportlets of your choice, along with a PPC Specialist's comments including insights, actions taken and next step suggestions. If monthly spend is below £3,000, an additional cost applies for insights, actions taken and next step suggestions per month.

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How it works

We can take on the management of an existing campaign or manage a new campaign from the start. We'll take a detailed brief to ensure we fully understand the campaign objectives and any requirements you may have. If we have not set up the campaign ourselves, we'll need you to grant us access to the relevant accounts.

Our experienced PPC Specialists will manage your campaign on an on-going basis, regularly monitoring performance and making adjustments where required. Alongside the PPC Specialist, a native speaker of your target language will provide linguistic support for the optimisation of keywords and other elements.

We will provide transparency of your account so you can track the progress yourself and we will deliver monthly reports which will include performance results, suggested areas of improvement, and updates on changes made during the month to ensure your campaigns are in line with your overall objectives.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

International display advertising management

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