Audience Management

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We will provide a complete monthly Audience Management service, continuously monitoring your campaign to optimise performance, identify areas for improvement and achieve maximum exposure and meet the KPI. Experienced in advertising on the biggest search engines' Display Networks as well as Social ads, our team combines the expertise and native knowledge to get results from campaigns anywhere in the world. You’ll have access to all campaign data so you can monitor progress and regular review to discuss performance and make adjustments where required.

The following is included in the audience management fee:

  • Changing bids
  • Setting bid strategies
  • Changing delivery methods
  • Changing ad rotation
  • Adjusting budgets to suit targets
  • Pausing non-converting ads
  • Pausing/activating keywords/ads/placements
  • Ad scheduling
  • Location targeting
  • Changing demographic targeting
  • Optimising topic/interest targeting
  • Optimising audiences
  • Optimising remarketing lists according to performance
  • Device bid adjustments
  • Location bid adjustments
  • Pausing/activating ad extensions
  • 1 report generated by Global Central per month consisting of 5 reportlets of your choice, along with PPC Specialist comments per reportlet including insights, actions taken and next step suggestions. If monthly spend is below £3,000, an additional cost applies for insights, actions taken and next step suggestions per month.


Here’s when Audience Management can help!

  • 1

    When you want to create/improve your brand awareness on international markets.

  • 2

    When you want to run a display or social advertising campaign in markets where you don’t speak the language.

  • 3

    When you want to advertise on channels other than Search Network.



The success of any Display or Social ads campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum exposure and KPIs are achieved. Managing display campaigns across multiple markets and languages is a complex process requiring a blend of technical skills and linguistic and cultural understanding.

Our monthly campaign management service continuously monitors your campaign performance, taking positive action to get the best results from your campaign. This includes adjusting bid levels, allocating budget to where it will deliver maximum benefit and modifying targeting settings.

We will combine our expertise and native language and cultural knowledge to identify the strengths and weaknesses of campaigns from the perspective of users and make adjustments to improve performance.


Quality process

We can take on the management of an existing campaign or manage a new campaign from the start. We’ll take a detailed brief to ensure we fully understand the campaign objectives and any requirements you may have. If we have not set-up the campaign ourselves, we’ll need you to grant us access to the relevant accounts.

Our experienced Media Specialists will manage your campaign on an on-going basis, regularly monitoring performance and making adjustments where required. As well as Display Networks and Social Media expertise, a native of each target market will provide input on the linguistic elements of the campaign to targeting methods and quality.

You’ll have access to the reporting data so you can monitor progress yourself and we’ll conduct a monthly review to update you on any changes and ensure all activity is in line with the overall objectives.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Audience Management

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