The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns, with a particular focus on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of international campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in Shanghai.Learn More
When you are running international PPC campaigns for your brand or clients
When you want to improve your knowledge of Baidu, Naver and Yandex
If you’re targeting multiple markets with PPC there are multiple factors to take in account, not least which search engine to use. For any chance of success in China, Russia or South Korea, you need to be active on Baidu, Yandex and Naver and understand how to use them effectively.
The Yandex Expert course covers the principles of global paid search and the basics of these major search engines, before digging deep into Yandex, looking at everything from how to set-up campaigns to management and reporting. The course has been officially approved by Yandex, and attendees also have the opportunity to take the Yandex.Expert test, which when successfully completed, is an internationally recognised certificate demonstrating proficiency in Yandex.
The course combines teaching, group activities and interactive sessions and is led by global search marketing specialist Andy Atkins-Kruger and Yandex Expert Justyna Wilner. It is a 3 day course based in Shanghai.
The course is run over 3 days, which are split up into the following:
For the full agenda, please click here.
Each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training and leave the training competent in managing campaigns across all of the search engines. There is maximum number of 12 delegates per course.
On Day 3, there will be opportunity to take the Yandex.Expert test and the course tutors will provide the necessary support to prepare you for the test.
You’ll receive a Yandex.Expert certificate if you pass the test.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.