Knowing your competitors’ marketing activities in local target markets is critical to the success of your brand, and this can vary across markets. Conducting regular PPC competitor audits will help you understand how your competitors are engaging with your shared target audience online and learn from the strengths and weaknesses of their campaigns. We will analyse the competitor(s) of your choosing and compare your current campaign(s) with that of your competitors' to provide a clear, thorough and accurate report to help you optimise your campaign(s). The analysis will cover the performance of keywords, ads, and the landing page(s). We will analyse each competitor individually if you choose more than one.ENQUIRE NOW
When you want a thorough understanding of your competitor’s strategy.
When you want to know what steps to take to improve your own performance.
When you are launching a campaign in a new market and want to get it up and running quickly and efficiently.
When you want to gain a better understanding of how to engage with your local audience.
With PPC advertising becoming increasingly popular and competitive, it is very important to know who your competitors are and what paid search activity they are taking part in as this can enable you to detect opportunities and improve the overall performance of your PPC activity.
Our PPC Competitor Audit will analyse the competitor(s) of your choosing and compare your current campaign(s) with your competitors’ to provide a clear, thorough and accurate report to help you optimise your campaign(s). The analysis will cover the performance of keywords, ads, and the landing page(s). We will analyse each competitor you choose individually highlighting their strengths and weaknesses compared to your own.
One of our PPC Specialists, under the supervision of the account manager, will carry out the audit and deliver a PowerPoint Presentation with their findings.
The process begins by completing a briefing questionnaire with the help of your account manager. The briefing will be visible to all team members involved in creating and delivering the service and is the foundation for all our quality checks. This gives our specialist a full understanding of your PPC objectives.
We will need to know:
In your competitor audit, our PPC specialist will:
*Note: If there is no evidence of PPC activity, a thorough analysis of the competitor’s website compared to yours will take place.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.