PPC Competitor Audit

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Description

Our PPC Competitor Audit will analyse the competitor(s) of your choosing and compare your current campaign(s) with your competitors’ to provide a clear, thorough and accurate report to help you optimise your campaign(s). The analysis will cover the performance of keywords, ads, and the landing page(s). We will analyse each competitor individually if you choose more than one competitor.

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Here’s When PPC Competitor Audit Can Help!

  • 1

    When you want a thorough understanding of your competitor’s strategy and what you can take to improve your own performance.

  • 2

    When you are launching a new campaign and want to gain a better understanding of where you are now and get your new campaign up and running more efficiently.  

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Overview

With PPC advertising becoming increasingly popular and competitive, it is very important to know who your competitors are and what paid search activity they are taking part in as this can enable you to detect opportunities and improve the overall performance of your PPC activity.

Our PPC Competitor Audit will analyse the competitor(s) of your choosing and compare your current campaign(s) with your competitors’ to provide a clear, thorough and accurate report to help you optimise your campaign(s). The analysis will cover the performance of keywords, ads, and the landing page(s). We will analyse each competitor you choose individually highlighting their strengths and weaknesses compared to your own.

One of our PPC Specialists, under the supervision of the account manager, will carry out the audit and deliver a PowerPoint Presentation with their findings.

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Quality Process

The process begins by completing a briefing questionnaire with the help of your account manager. The briefing will be visible to all team members involved in creating and delivering the service and is the foundation for all our quality checks. This gives our specialist a full understanding of your PPC objectives.

We will need to know:

  • Current PPC activities you are undertaking.
  • The competitor(s) you want us to analyse.
  • Main objective for the PPC Competitor Audit.

In your competitor audit, our PPC specialist will:

  • Identify the highest volume/most relevant keywords your competitors are using and compare them to your own to discover the profitable keywords you might be missing.
  • Identify and compare the types of keywords you and your competitor are using.
  • Examine the average positions your competitor’s keywords are achieving so that you can compare to your own.
  • Examine any overlap between competitor’s keywords and your own to help you understand the market better.
  • Analyse your competitor’s ad copies and compare your own to help you improve your ad copies and make them stand out.
  • Analyse and compare your competitor’s landing pages to your own to help you optimise your own landing pages and thus improve your overall performance.
  • Highlight the types of call-to-actions used and compare to your own.
  • Summarise the things that can be learnt from your competitor’s campaigns to help improve your own campaign performance.

*Note: If there is no evidence of PPC activity, a thorough analysis of the competitor’s website compared to yours will take place.
 

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PPC Competitor Audit

Your money will be refunded if project does not go ahead
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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits Of Working With Webcertain:

International Specialist Since 1997

Transparency And Online Portal Management

No Minimum Contract Period

No Minimum Order Value

International Know-How Shared

Quick Response Times