Baidu Brand Zone Mini campaign is good for maximizing the visibility of your brand in China. This service covers the management and optimisation of your campaign.

Here’s when Baidu Brand Zone Mini Management can help!

When you want to maximize the visibility of your brand on your brand terms, products on Baidu

You want to block competitors for appearing on your brand terms

You want your Brand Zone Mini campaign managed and want to get experts' recommendations on how to improve your campaign performance

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


The Brand Zone Mini is a mini version of Baidu Brand Zone ads, which could be suitable for the client who wants to explore the Brand Zone product before going for the full version, or clients with a budget-sensitive campaign. Just like Baidu Brand Zone, Baidu Brand Zone Mini ads combine image, video, text and other multiple-media to showcase the brand and help to raise brand awareness and promote brand image. The ads will be shown on not only Baidu PC and mobile SERPs, it will also appear on 2 other Biadu's most popular platforms: Baidu Zhidao and Baidu News. Ads can be triggered by your purchased brand terms, product names or the questions you set up in Baidu Zhidao.

The CTR of Brand Zone Mini ads can be between 30% - 60% in average. The monthly cost depends on how many branded keywords you want to purchase and during what period you want your ads to show.

This service covers campaign management and performance reporting with optimisation recommendation for your campaign on a monthly basis. We will charge a fixed management fee for this service (bank transfer fee is covered).

Quality process

We'll monitor the performance of your creatives and provide any possible recommendations on improving your campaign performance. We will produce a campaign performance report on monthly basis.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times