In order to run a successful Yandex Advertising Network campaign, you need to carefully select the target audience and set up the campaign in a correct way. One of our Yandex specialists will help you plan, create and upload the campaign, based on the information you have provided in the brief.

Here’s when Yandex ad network campaign planning and upload can help!

When you want to expand your online advertising in Russia beyond search options.

When targeting Russia is an important part of your marketing plan.

When you are currently only using Google in Russia.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Yandex Advertising Network reaches 96% of the Russian population and is the biggest advertising network in the country.

Targeting Yandex Advertising Network can be an effective way to quickly get your products and services visible to the chosen Russian audience, as well as test different messages and determine which ones are most effective for you in this market.

One of our Russian specialists will review the information provided and, based on this, launch your ad network campaign on Yandex.

Quality process

We will create a campaign on Yandex Direct platform, enabling you to run the CPC text & image campaigns or CPM display campaigns based on any of the following conditions :

  • keywords (CPC option only)
  • socio-demographic audience profile (gender, age or income) (CPM only)
  • marital status, children profession (CPM)
  • behavioural indicators (such as 'do not watch or rarely watch tv, use smartphones worth certain value or type, car owners etc) (CPM and video format only)
  • interests such as 'commercial property, cycling, car rentals etc) (CPM only)
  • website behaviour (eg. visitors who came to your site from a specific source) (CPC and CPM)
  • 3rd party DMP data (CPM, video format only)
  • CRM data (clients' telephone or email data) or mobile device IDs (CPM or CPC)
  • Look-alike - targeting an audience similar in behaviour to those users who have previously visited your website. (CPM or CPC)

Please note that the following items are not included in this service and have to be ordered separately:

- keyword research

- ad creation

- ad extensions creation

- banners creation 

- video creation

- utm tags

- Yandex Metrica tracking

- Google Analytics tracking

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times