Yandex Display Campaign Creation

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Description

One of our Yandex specialists will plan, create and upload a display campaign, based on the information you have provided in the brief.

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Here’s when Yandex Display Campaign Creation can help!

  • 1

    When you want to expand your online advertising in Russia beyond search options.

  • 2

    When targeting Russia is an important part of your marketing plan.

  • 3

    When you are currently only using Google in Russia.

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Overview

Yandex is the most popular search engine in Russia, with around 56% of the market share. Failing to use Yandex as part of your Russian advertising campaign will result in you missing out on a large proportion of the Russian internet traffic and potential customers.

Yandex Display can be an effective way to quickly get your products and services visible to the chosen Russian audience, as well as test different messages and determine which ones are most effective for you in this market.

One of our Russian specialists will review the information provided and, based on this, launch your display advertising campaign on Yandex.

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Quality process

We will set up a display account for you on Yandex Direct platform, enabling you to run the display, CPM campaigns based on any of the following conditions:

  • socio-demographic audience profile (gender, age or income)
  • marital status, children profession
  • behavioural indicators (such as 'do not watch or rarely watch tv, use smartphones worth certain value or type, car owners etc) 
  • interests such as 'commercial property, cycling, car rentals etc)
  • website behaviour (eg. visitors who came to your site from a specific source)
  • 3rd party DMP data
  • CRM data (clients' telephone or email data) or mobile device IDs
  • Look-alike - targeting an audience similar in behaviour to those users who have previously visited your website.

Please note that if you wish to run your campaign based on a set of keywords, a relevant service would need to be ordered. 

Also, please note that the following things are not included in this service and have to be ordered separately:

- banners creation 

- utm tags

- Yandex Metrica tracking

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Yandex Display Campaign Creation

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