Yandex Ad Network Campaign Planning & Upload


In order to run a successful Yandex Advertising Network campaign, you need to carefully select the target audience and set up the campaign in a correct way. One of our Yandex specialists will help you plan, create and upload the campaign, based on the information you have provided in the brief.

Here’s when Yandex Ad Network Campaign Planning & Upload can help!

  • 1

    When you want to expand your online advertising in Russia beyond search options.

  • 2

    When targeting Russia is an important part of your marketing plan.

  • 3

    When you are currently only using Google in Russia.


Yandex Advertising Network reaches 96% of the Russian population and is the biggest advertising network in the country.

Targeting Yandex Advertising Network can be an effective way to quickly get your products and services visible to the chosen Russian audience, as well as test different messages and determine which ones are most effective for you in this market.

One of our Russian specialists will review the information provided and, based on this, launch your ad network campaign on Yandex.

Quality process

We will create a campaign on Yandex Direct platform, enabling you to run the CPC text & image campaigns or CPM display campaigns based on any of the following conditions :

  • keywords (CPC option only)
  • socio-demographic audience profile (gender, age or income) (CPM only)
  • marital status, children profession (CPM)
  • behavioural indicators (such as 'do not watch or rarely watch tv, use smartphones worth certain value or type, car owners etc) (CPM and video format only)
  • interests such as 'commercial property, cycling, car rentals etc) (CPM only)
  • website behaviour (eg. visitors who came to your site from a specific source) (CPC and CPM)
  • 3rd party DMP data (CPM, video format only)
  • CRM data (clients' telephone or email data) or mobile device IDs (CPM or CPC)
  • Look-alike - targeting an audience similar in behaviour to those users who have previously visited your website. (CPM or CPC)

Please note that the following items are not included in this service and have to be ordered separately:

- keyword research

- ad creation

- ad extensions creation

- banners creation 

- video creation

- utm tags

- Yandex Metrica tracking

- Google Analytics tracking

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times