Deliver highly targeted marketing campaigns

In Russia, Yandex is the dominant search engine with over 50% of all online search and approx. 60% of the online advertising market. Also, Yandex's shopping service (Yandex.Market) is used by about 19 million users. So, as a global company, promoting your brand on Yandex is a good way of reaching a larger proportion of your audience in Russia with the potential to target customers in Ukraine, Kazakhstan, Belarus and Turkey even if you're currently using Google in these markets. Our PPC specialist will set up a PPC account for you and advice on a range of advertising options including Search Ads, Display Ads and Mobile Ads and Yandex's contextual advertising network which reaches almost all online Russian consumers.

Get in touch about Yandex account set-up...

When you want to improve your online advertising campaign in Russia.

When targeting Russia is an important part of your marketing plan.

When you are currently only using Google in Russia and want to increase your local reach.

When are looking for an effective way to quickly get your products and services visible to Russian users.

When you want to scale your marketing activity across the region.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why you need a Yandex account?

Yandex is the most popular search engine in Russia, failing to use Yandex as part of your Russian paid search campaign will result in you missing out on a large proportion of the Russian internet traffic and potential customers. Yandex PPC can be an effective way to quickly get your products and services visible to Russian users, as well as test different campaigns and messages and determine which keywords are most effective for you in this market. Although Russia is its main focus, Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey.

If you are looking to expand or improve your international digital marketing efforts in this region, our native Russian specialists can help you manage your marketing activity across Russia no matter the scale, provide local competitive insights, account management and advise on the best campaign strategy for your business.

How Yandex account set-up works?

Our PPC specialist will set up a PPC account for you and advice on a range of advertising options including Search Ads, Display Ads and Mobile Ads and Yandex's contextual advertising network which reaches almost all online Russian consumers.

 

 

 

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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