In Russia, Yandex is the dominant search engine with over 50% of all online search and approx. 60% of the online advertising market. Also, Yandex's shopping service (Yandex.Market) is used by about 19 million users. So, as a global company, promoting your brand on Yandex is a good way of reaching a larger proportion of your audience in Russia with the potential to target customers in Ukraine, Kazakhstan, Belarus and Turkey even if you're currently using Google in these markets. Our PPC specialist will set up a PPC account for you and advice on a range of advertising options including Search Ads, Display Ads and Mobile Ads and Yandex's contextual advertising network which reaches almost all online Russian consumers.
When you want to improve your online advertising campaign in Russia.
When targeting Russia is an important part of your marketing plan.
When you are currently only using Google in Russia and want to increase your local reach.
When are looking for an effective way to quickly get your products and services visible to Russian users.
When you want to scale your marketing activity across the region.
Yandex is the most popular search engine in Russia, failing to use Yandex as part of your Russian paid search campaign will result in you missing out on a large proportion of the Russian internet traffic and potential customers. Yandex PPC can be an effective way to quickly get your products and services visible to Russian users, as well as test different campaigns and messages and determine which keywords are most effective for you in this market. Although Russia is its main focus, Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey.
If you are looking to expand or improve your international digital marketing efforts in this region, our native Russian specialists can help you manage your marketing activity across Russia no matter the scale, provide local competitive insights, account management and advise on the best campaign strategy for your business.
Our PPC specialist will set up a PPC account for you and advice on a range of advertising options including Search Ads, Display Ads and Mobile Ads and Yandex's contextual advertising network which reaches almost all online Russian consumers.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.