Why you need a Yandex account?
Yandex is the most popular search engine in Russia, failing to use Yandex as part of your Russian paid search campaign will result in you missing out on a large proportion of the Russian internet traffic and potential customers. Yandex PPC can be an effective way to quickly get your products and services visible to Russian users, as well as test different campaigns and messages and determine which keywords are most effective for you in this market. Although Russia is its main focus, Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey.
If you are looking to expand or improve your international digital marketing efforts in this region, our native Russian specialists can help you manage your marketing activity across Russia no matter the scale, provide local competitive insights, account management and advise on the best campaign strategy for your business.