A successful PPC campaign requires a well-planned campaign structure, with appropriate ad groups and relevant keywords. A PPC specialist will combine linguistic, cultural and PPC knowledge to adapt a structure for your Yandex campaign based on an existing Google export.

Here’s when Campaign Structure Adaptation Yandex can help!

When you have an existing Google campaign you want to run in Yandex

When you want to define the structure/improve the effectiveness of your PPC campaign.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


In order to execute effective PPC campaigns you must have a clear campaign structure. Each campaign has a particular focus and contains ad groups within it. Each ad group is even more targeted, has a specific purpose and should include multiple, highly targeted keywords.

Having a well-organised structure will save you a lot of headaches in the future by ensuring your campaign is easily maintainable. It will also improve its performance due to the relevance of the keywords, ad copy and landing pages.

We will create a PPC campaign structure for Yandex, using your existing Google campaign. We will define which ad groups should be created.

We will send you our recommended PPC campaign structure in a PDF or Excel format.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC campaign objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need the list of keywords that you wish us to base the campaign structure around.

A PPC specialist who is native in your target language will, under the supervision of your project manager, create a structure for your Yandex PPC campaign. They will create ad groups based on the Google export you provide.

You will receive the PPC campaign structure in PDF or Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times