Campaign Structure Adaptation Yandex


A successful PPC campaign requires a well-planned campaign structure, with appropriate ad groups and relevant keywords. A PPC specialist will combine linguistic, cultural and PPC knowledge to adapt a structure for your Yandex campaign based on an existing Google export.

Here’s when Campaign Structure Adaptation Yandex can help!

  • 1

    When you have an existing Google campaign you want to run in Yandex

  • 2

    When you want to define the structure/improve the effectiveness of your PPC campaign.


In order to execute effective PPC campaigns you must have a clear campaign structure. Each campaign has a particular focus and contains ad groups within it. Each ad group is even more targeted, has a specific purpose and should include multiple, highly targeted keywords.

Having a well-organised structure will save you a lot of headaches in the future by ensuring your campaign is easily maintainable. It will also improve its performance due to the relevance of the keywords, ad copy and landing pages.

We will create a PPC campaign structure for Yandex, using your existing Google campaign. We will define which ad groups should be created.

We will send you our recommended PPC campaign structure in a PDF or Excel format.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC campaign objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need the list of keywords that you wish us to base the campaign structure around.

A PPC specialist who is native in your target language will, under the supervision of your project manager, create a structure for your Yandex PPC campaign. They will create ad groups based on the Google export you provide.

You will receive the PPC campaign structure in PDF or Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times