Real-time bidding is a form of flexible online display advertising and is an important part of your international online marketing strategy. In order for real-time bidding to be successful, you must have your target audience specifically defined. We will create your specific target audience in our real-time bidding platform by selecting the most relevant ad delivery settings, target locations, channels, contextual categories and audience behaviours available.

Here’s when real time bidding target audience creation can help!

When you are considering using real-time bidding as part of your international marketing efforts

When you want us to help you with your international real-time bidding efforts

When you want us to design a bespoke real-time bidding campaign for your business

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Real-time bidding is a form of flexible online display advertising. When a visitor loads a page, an automatic bidding process is triggered whereby advertisers compete for their ad to be displayed on the page to that particular user.

During the campaign creation process, advertisers will have specified the specific traits that they require of a user in order for their ad bidding process to be triggered. For example, a particular retail company may only want to target females, aged 18-25, with a browsing history about fashion and clothing.

As bids are done in real-time and are triggered only when a user fulfils the advertiser's demographic criteria, real-time bidding allows for much more efficient spending of advertising budgets.

We will create your specific target audience in our real-time bidding platform by selecting the most relevant ad delivery settings, target locations, channels, contextual categories and audience behaviours available.

Quality process

Firstly, we will send you a briefing questionnaire to collect some key information about your campaign and your target audience. Example questions include:

  • Which locations do you want to target?
  • Is the campaign for prospecting or retargeting purposes?
  • What is the campaign budget and how long will the budget last?
  • What is the campaign objective and how will this be measured?

A member of our Media team will then set up the most relevant audience for your campaign in our real-time bidding platform.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times