Real-time bidding is a form of flexible online display advertising. When a visitor loads a page, an automatic bidding process is triggered whereby advertisers compete for their ad to be displayed on the page to that particular user.
During the campaign creation process, advertisers will have specified the specific traits that they require of a user in order for their ad bidding process to be triggered. For example, a particular retail company may only want to target females, aged 18-25, with a browsing history about fashion and clothing.
As bids are done in real-time and are triggered only when a user fulfils the advertiser's demographic criteria, real-time bidding allows for much more efficient spending of advertising budgets.
We will create your specific target audience in our real-time bidding platform by selecting the most relevant ad delivery settings, target locations, channels, contextual categories and audience behaviours available.