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Real Time Bidding Target Audience Creation
Real-time bidding is a form of flexible online display advertising and is an important part of your international online marketing strategy. In order for real-time bidding to be successful, you must have your target audience specifically defined. We will create your specific target audience in our real-time bidding platform by selecting the most relevant ad delivery settings, target locations, channels, contextual categories and audience behaviours available.
Here’s when Real Time Bidding Target Audience Creation can help!
When you are considering using real-time bidding as part of your international marketing efforts
When you want us to help you with your international real-time bidding efforts
When you want us to design a bespoke real-time bidding campaign for your business
Real-time bidding is a form of flexible online display advertising. When a visitor loads a page, an automatic bidding process is triggered whereby advertisers compete for their ad to be displayed on the page to that particular user.
During the campaign creation process, advertisers will have specified the specific traits that they require of a user in order for their ad bidding process to be triggered. For example, a particular retail company may only want to target females, aged 18-25, with a browsing history about fashion and clothing.
As bids are done in real-time and are triggered only when a user fulfils the advertiser's demographic criteria, real-time bidding allows for much more efficient spending of advertising budgets.
We will create your specific target audience in our real-time bidding platform by selecting the most relevant ad delivery settings, target locations, channels, contextual categories and audience behaviours available.
Firstly, we will send you a briefing questionnaire to collect some key information about your campaign and your target audience. Example questions include:
- Which locations do you want to target?
- Is the campaign for prospecting or retargeting purposes?
- What is the campaign budget and how long will the budget last?
- What is the campaign objective and how will this be measured?
A member of our Media team will then set up the most relevant audience for your campaign in our real-time bidding platform.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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