Social media provides a platform for people to voice their opinions and experiences with brands and services online.
Listening to what your audience has to say about your brand or products is essential if you are going to succeed online. Internet users will now search online to see what people are saying about your brand/products and use the information they find to make informed decisions about you and whether to buy from or work with your company.
Prior to embarking upon a social media e-listening project, you must identify the keywords that you do NOT wish to "listen" to, so that you don't listen to irrelevant topics.
We will conduct keyword research to identify negative keywords, providing a back translation into English for these keywords if necessary.
You will receive this research in an Excel or PDF format.