Social media campaign strategy

Do you know how to maximise the impact of your social media marketing campaigns?

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Lack of strategy gives your competitors an advantage

Your social media marketing strategy defines how you will use social media to achieve your goals. Every post, reply, like, and comment should be driving toward clearly defined goals. The more specific your strategy is, the more effective the execution will be. Having a social media strategy helps you to align your efforts with your overall company values and objectives, prioritise activities and measure performance. It also allows you to focus on relevant platforms to connect with existing and new customers. A social media specialist and native speaker of your target language(s) will assess your requirements and make recommendations on the best campaign strategy based on best practicea and our experience of those markets and industries.


You'll need a social media campaign strategy...

  • 1

    When you do not have the resources or local teams to deal with social media.

  • 2

    When you already have a global strategy that you would like to apply to other countries/languages where you don't have local resources.

  • 3

    When you need a concept for a social media campaign.

  • 4

    When you need to develop a plan for a social media campaign.


Why social media campaign strategy?

There are many social media platforms to consider when designing an online campaign. Each social platform has its own resources and can be used simultaneously, or individualy, to promote your content to the targeted market.

In this service, we will assess the content you want to promote through social media campaigns and make recommendations for your social media campaign based on best practice and our experience on the targeted markets and industries.

Based on your goals and requirements provided in the briefing questions, the Social Media Campaign development service can propose a concept for your campaign and/or develop a concept through a campaign plan and editorial calendar tailored to your social channels and targeted markets. 

This service does not include the creation of social copies. 


How social media campaign strategy works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A native speaker of your target language, under the supervision of a social media specialist, will create a concept for your campaign and/or develop a concept through a campaign plan and editorial calendar tailored to your social channels and targeted markets. 


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Social media campaign strategy

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