One of the biggest challenges of international SEO is successfully targeting the right content to the correct region. Google offers the use of rel="alternate" hreflang="x" annotations to markup equivalent pages targeting different regions or languages and improve regional rankings. While deploying hreflang-x is often a time-consuming task many implementations nowadays are still incorrect. We will review the implementation of hreflang-x on your website, report on identified problems and provide recommendations to ensure that effort put into the deployment is not lost and produces wanted results.Learn More
When issues were identified with the site’s implementation of hreflang-x
When you need to review the site’s current implementation of hreflang-x
One of the biggest challenges of international SEO is successfully targeting the right content to the correct region, so that searchers from a particular region are presented with content that is aimed at them. In December 2011 Google introduced a useful solution that can improve regional rankings by offering the use of rel="alternate" hreflang="x" annotations to markup equivalent pages targeting different regions or languages.
Implementing hreflang-x either in HTML or XML format in theory isn’t difficult however a significant portion of hreflang-x implementations nowadays are still incorrect. Common problems involve incorrect values for the hreflang-x attribute, broken or incorrect references, invalid use of hreflang-x-default and more. If there are problems with a hreflang-x implementation Google is likely to ignore all included annotations.
Deploying hreflang-x can be a time-consuming task especially for larger websites with many regional versions. Removing issues from that the deployment and making it error-free will ensure that effort put into the deployment is producing wanted results. We will review the implementation of hreflang-x on your website, report on errors found and provide recommendations to fix them.
The process begins by completing a briefing questionnaire in which you will be asked to provide the base URL of each regional site along with its target language and region. If hreflang-x is implemented in XML sitemaps you will be asked to provide URLs for the sitemap locations.
For HTML deployments, your website will be crawled, hreflang-x annotations obtained from pages and then reviewed. If hreflang-x was deployed in XML sitemaps we will review the annotations included in the sitemaps. In this review we will check if syntax, attribute values and code are correct, self-referencing and bi-directional referencing are in place, if there are any broken hreflang-x links as well as any other problems that are identified. The review will report on found problems and recommend fixes.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.