Hreflang-x Implementation Review

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Description

One of the biggest challenges of international SEO is successfully targeting the right content to the correct region. Google offers the use of rel="alternate" hreflang="x" annotations to markup equivalent pages targeting different regions or languages and improve regional rankings. While deploying hreflang-x is often a time-consuming task many implementations nowadays are still incorrect. We will review the implementation of hreflang-x on your website, report on identified problems and provide recommendations to ensure that effort put into the deployment is not lost and produces wanted results.

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Here’s When Hreflang-x Implementation Review Can Help!

  • 1

    When issues were identified with the site’s implementation of hreflang-x

  • 2

    When you need to review the site’s current implementation of hreflang-x

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Overview

One of the biggest challenges of international SEO is successfully targeting the right content to the correct region, so that searchers from a particular region are presented with content that is aimed at them. In December 2011 Google introduced a useful solution that can improve regional rankings by offering the use of rel="alternate" hreflang="x" annotations to markup equivalent pages targeting different regions or languages.


Implementing hreflang-x either in HTML or XML format in theory isn’t difficult however a significant portion of hreflang-x implementations nowadays are still incorrect. Common problems involve incorrect values for the hreflang-x attribute, broken or incorrect references, invalid use of hreflang-x-default and more. If there are problems with a hreflang-x implementation Google is likely to ignore all included annotations.


Deploying hreflang-x can be a time-consuming task especially for larger websites with many regional versions. Removing issues from that the deployment and making it error-free will ensure that effort put into the deployment is producing wanted results. We will review the implementation of hreflang-x on your website, report on errors found and provide recommendations to fix them.

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Quality Process

The process begins by completing a briefing questionnaire in which you will be asked to provide the base URL of each regional site along with its target language and region. If hreflang-x is implemented in XML sitemaps you will be asked to provide URLs for the sitemap locations.

For HTML deployments, your website will be crawled, hreflang-x annotations obtained from pages and then reviewed. If hreflang-x was deployed in XML sitemaps we will review the annotations included in the sitemaps. In this review we will check if syntax, attribute values and code are correct, self-referencing and bi-directional referencing are in place, if there are any broken hreflang-x links as well as any other problems that are identified. The review will report on found problems and recommend fixes.

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Hreflang-x Implementation Review

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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