Twitter is the world's most popular micro-blogging website, making it an important place for your business to have a presence. The ability to setup a promoted-only tweet ensures that your tweets are shown to the people in your defined target audience (not directly your followers like an organic tweet). Twitter allows promoted tweets to incorporate website cards. A website card is designed to enhance your ads by including text, image and a call to action button.
When you want to promote something on Twitter to a defined audience that isn't only your followers (reaching a wider or different audience).
When you want a low-cost way to improve your marketing efforts on Twitter
Every day people are turning to Twitter to connect to brands, interests, to share information, and to find out what is going on in the world in real time. Businesses can use the power of Twitter to connect their messages and brand to what people are talking about right now. Having a Twitter account is an easy and effective way to communicate your news, updates and important messages to your target audience.
Twitter allows businesses to expand their reach using promoted tweets, which can be created to appear to members of their target audience even if they do not follow their brand. Promoted tweets can target people by keywords, specific followers, interests, tailored audiences or tv targeting to define an audience, and also target by location, gender, languages, devices and platforms.
If you are using promoted tweets to advertise an offer, it is worth incorporating a website cards into them. Website cards appear underneath your promoted tweet and act as a miniature landing page, with an image, header text, details about the offer and a call-to-action button.
We will upload the promoted-only tweet and if required also add the website card. We will then set up the campaign by scheduling if needed, selecting your defined audience to target and set a daily maximum budget. We can also set a total budget cap for the lifetime of the campaign, once this has depleted the campaign will stop running.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
A PPC Specialist, under the supervision of your PPC manager, will set up your promoted tweet campaign based on your defined audience and the objectives that you provide in the brief.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.