Every day people are turning to Twitter to connect to brands, interests, to share information, and to find out what is going on in the world in real time. Businesses can use the power of Twitter to connect their messages and brand to what people are talking about right now. Having a Twitter account is an easy and effective way to communicate your news, updates and important messages to your target audience.
Twitter allows businesses to expand their reach using promoted tweets, which can be created to appear to members of their target audience even if they do not follow their brand. Promoted tweets can target people by keywords, specific followers, interests, tailored audiences or tv targeting to define an audience, and also target by location, gender, languages, devices and platforms.
If you are using promoted tweets to advertise an offer, it is worth incorporating a website cards into them. Website cards appear underneath your promoted tweet and act as a miniature landing page, with an image, header text, details about the offer and a call-to-action button.
We will upload the promoted-only tweet and if required also add the website card. We will then set up the campaign by scheduling if needed, selecting your defined audience to target and set a daily maximum budget. We can also set a total budget cap for the lifetime of the campaign, once this has depleted the campaign will stop running.