- Contact Us
Yandex Expert (London)
Do you understand how to optimise your Yandex campaigns for maximum effect?
Become a Yandex expert
The Yandex Expert course is a comprehensive three-day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search and display campaigns on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of Yandex campaigns and prepare them to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in London.ENQUIRE NOW
Yandex training can help...
When you are running international search and display campaigns for your brand or clients.
When you want to improve your knowledge of Yandex.
When you want to know how to expand the reach of your Yandex campaigns
When you want to learn how to use Yandex Metrica
Why attend Yandex training?
If you are targeting Russia, Turkey, Belarus and/or Kazakhstan with search or display campaigns, you need to be active on Yandex.
The Yandex Expert course delves into the key markets of Yandex, focusing particularly on Russia, to highlight the opportunities and considerations for those markets. The majority of the content focuses on setting up and running paid search and display campaigns on Yandex, looking at everything from how to set up an account to management and reporting. The course has been officially approved by Yandex, and attendees have the opportunity to take the Yandex.Expert test, which when successfully completed, is an internationally recognised certificate demonstrating proficiency in Yandex.
The course combines teaching, group activities and interactive sessions and is led by Yandex Expert Justyna Wilner. It is a three-day course based in London.
Yandex training course structure
The course is run over three days, which are split up into the following:
Targeting Russian Customers
Overview of Yandex History
Yandex Advertising Products Map
SERP Layouts & Ad Formats Overview
Creating Yandex Search Campaign
Keyword Research Overview
Keyword Match Types
Working with Negative Keywords
How Yandex Measures Quality
Keyword Bidding Rules & Strategies
Yandex Advertising Network
Introduction to Yandex Metrica
Creating Retargeting Campaigns
Yandex Audience Product Overview
Introduction to Yandex Commander
Reporting on Your Campaigns Performance
DSA campaign Overview
Smart Banner campaign Overview
Search Banner Campaign Overview
Yandex Expert Test
Each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training and leave the training competent in managing search and display campaigns. There is maximum number of 12 delegates per course.
On day three, there will be the opportunity to take the Yandex.Expert test and the course tutors will provide the necessary support to prepare you for the test.
You'll receive a Yandex.Expert certificate directly from Yandex if you pass the test.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
What our clients say
I now feel confident about managing campaigns in Yandex and even how to train my team to do so too.
- Contact Us