Scaling International Content is a comprehensive 2 day training programme, digging into the topic of content marketing and providing tips and tactics for developing and sharing quality, relevant content on a global scale. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to effectively implement a content strategy and campaign across multiple markets and languages.

Here’s when Scaling International Content Marketing London can help!

When you are involved in international online marketing projects

When you want to improve your international content strategy

When you are want to increase your international presence online

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


There is no getting away from the fact that content is important, and that creating and sharing unique, quality content is essential for online marketing success. However, achieving this in one language is hard enough, so how can you scale a content strategy to cover multiple languages and regions efficiently and effectively?

This course will answer that question by sharing tips, tactics and techniques for generating and distributing great content on a global scale and will provide delegates with actionable insights and practical advice for implementing an international content strategy.

The course combines teaching, group activities and interactive sessions and is run by international web marketing specialists Webcertain. It is a 2 day course run by the International Marketing School, with courses taking place in London.


Quality process

The course is run over 3 day and each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training. There is maximum limit of 12 delegates per course and there are numerous opportunities for networking with tutors and fellow delegates.

Day 1 – Global Search Marketing Foundations

  • Search engine rivalries - global vs. local search engines (search engine headlines)
  • Global opportunities for search marketers - the instant stat pack
  • Language families and their implications for international search marketers
  • Keyword research vs. keyword translation
  • Global seasonality management
  • Measuring cultural differences
  • Strategic campaign planning tools

Day 2 – Content

  • The history, evolution and definition of content marketing
  • Summary of content marketing strategy and processes and scaling internationally
  • Case study of how a brand maximises their content
  • What makes content attractive?
  • Measuring the success of content marketing - the metrics
  • Does SEO = content marketing? How are they different?
  • Copywriting, translation and "transcreation", managing the successful globalisation of marketing content
  • Defining all forms of content from text and images to video and functionality
  • International content factors - cultural content considerations and how to research them

Day 3 – Distribution and Channels

  • Evolving an effective global content marketing strategy - key techniques
  • Identifying key distribution influencers
  • Leveraging international content marketing in the mobile world
  • Shareability - what defines viral content and makes it fly?
  • Using social pages to generate content traction
  • Psychographics, Facebook amplification and targeting
  • Evolving the content marketing strategy for our businesses
  • The powerful role of YouTube in international content marketing - why it matters so much?
  • Multilingual social - keeping costs under control

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times