International SEO Training (London)

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The International SEO Course is a comprehensive 2 day training programme, covering the core areas of International SEO, such as geo-targeting, content and links. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to effectively implement and manage SEO campaigns across multiple markets and languages.


Here’s when International SEO Training (London) can help!

  • 1

    When you are involved in international SEO projects

  • 2

    When you want to improve your knowledge of international SEO techniques

  • 3

    When you are about to launch new international websites



SEO remains a core part of any online strategy, whether you're operating in one country or 30 but there are particular challenges and factors which come into play when managing SEO projects internationally.

The International SEO course digs deep into the wide range of international SEO topics, from managing global website rollouts to geo-targeting, from localising content to the role of social in SEO, providing delegates with actionable insights and practical advice for implementing and managing SEO on a global scale.

The course combines teaching, group activities and interactive sessions and is run by international web marketing specialists Webcertain. It is a 2 day course run by the International Marketing School, with courses taking place in London. 



Quality process

The course is run over 2 days and each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training. There is maximum limit of 25 delegates per course and there are numerous opportunities for networking with tutors and fellow delegates.

The course will cover the following topics over the 2 days:

Part 1 – Global Search Marketing Foundations
  • Search engine rivalries - global vs. local search engines (search engine headlines)
  • Global opportunities for search marketers - the instant stat pack
  • Language families and their implications for international search marketers
  • Keyword research vs. keyword translation
  • Global seasonality management
  • Measuring cultural differences
  • Strategic campaign planning tools
Part 2 – From Algorithms To Rankings
  • How search engines work - for global SEO
  • Language detection
  • Search engine ranking factors - Google vs. Yandex vs. Baidu
  • Structuring page templates for SEO
  • Keyword mapping and preferred landing pages
  • Best practice for country selectors
  • Link building for global sites
  • Monitoring global rankings and other site issues
  • Was it an algorithm change or something we did?
  • Translation vs. copywriting
  • Can machine translation work for global SEO?
  • Working with webmaster tools - Google, Baidu and Yandex
  • Paid search impact - how to deal with it
Part 3 – Business & Coding Issues
  • Managing a remote global team
  • Achieving comparable global analytics
  • Making the decision on entering new markets
  • Ajax SEO for global websites
  • Geo-targeting strategy
  • Deploying hreflang
  • and site markup techniques
  • Hummingbird and entity search
  • The knowledge graph
  • Issues for international ecommerce sites
  • Speed, hosting and CDNs


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times