Listening to what your audience has to say about your brand or products is essential if you are going to succeed online. Internet users will now search online to see what people are saying about your brand/products and use the information they find to make informed decisions about you and whether to buy from or work with your company.
E-listening reports allow you to measure and gain insights into what is being said about your brand online and where those conversations are taking place. However, these reports are compiled by software based on keywords and this automated approach, although comprehensive, may lead to some irrelevant information being included in the report.
We will take your e-listening report and use a native speaker to analyse it according to your requirements as outlined in the brief, highlighting the results that are of special interest to you and excluding the results that you deem irrelevant, such as positive mentions that do not need a response.
This will assist you with making informed strategic decisions into the next steps to take within a specific market. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products, or even reducing the resources you currently have working within a market.