WeChat is a hugely popular Chinese instant messaging app and an excellent platform to boost reach particularly if your presence in China is still in its early stages. With WeChat you can create valuable content to encourage engagement with your brand and shape your marketing using a wide range of tools to help you identify your target audience, find out their needs and create unique brand experiences for your customers. The platform also allows brands to run advertising campaigns, but you’ll need to have a WeChat account. A Chinese PPC specialist will talk you through the advertising options, help set up the most suitable account for your business and provide you with your log in details.ENQUIRE NOW
When you want to launch an advertising campaign on WeChat.
When you do not have the time or expertise to create a WeChat account yourself.
When you want to target WeChat users by gender, age, location or interests for your advertising campaign.
When you are looking for a great tool for lead generation.
When you want to boost following, and enhance brand value in the early stages of your marketing efforts in China.
WeChat (known as Wei Xin in China) is a lifestyle app. Users literally plan their lives within the app including ordering takeaways, buying train/plane tickets, booking hotel rooms, shopping online, donating to charities, and paying utility bills. This makes it an essential marketing tool for businesses wishing to enter or establish their presence in the Chinese market. WeChat allows brands to reach out to a vast user base and raise brand awareness in an effective way. With more than 900 million monthly active users, WeChat offers the following benefits for your business:
WeChat allows you to create adverts and target specific users based on factors such as gender, age, location and interests. This will allow you to drive relevant traffic to your website, however, you will need to create a fair amount of content before launching your PPC campaign. WeChat has two advertising options for verified business accounts: Moments Ads and Account Ads.
The process begins with you completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with opening the account and is the foundation for all our quality checks.
We will ask you to provide your personal ID (if you are Chinese) or your business license, if you have these.
A Chinese PPC specialist will set up a WeChat account for your company.
*It’s important to note that if the account is set up as an overseas account, you won’t be able to target domestic users. Domestic users will be able to find the overseas account, but currently, they are not be able to follow it. To qualify for a domestic account, a business must be a legal entity registered in China.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.