Whether you're looking to launch a new regional website or improve existing rankings, identifying relevant search queries is an important starting point. A native search specialist will review your website to identify your semantic core (a collection of keywords that best describe what your company does/sells) and will conduct keyword research to expand this keyword list. You will receive the keyword research in an Excel or PDF file together with average monthly search volume for the researched keywords.

Here’s when semantic core keyword research can help!

You want to indentify the semantic core of your website

You need to refresh your existing target keywords and find additional opportunities

You're planning to launch new products or services and would like to optimise your website accordingly

Translating your website/pages into another language

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


When internet users surf the web, they are looking for an answer to their search query. The challenge for search marketers is to optimise their website with the most appropriate keywords possible – i.e. to identify and build upon their website's semantic core. A semantic core is a collection of keywords that best describe what the company does/sells and optimising your semantic core will help your target audience to find your website.

We will analyse your website to identify your semantic core keywords, and will then conduct keyword research in your target language to expand on these to find relevant variations, alternatives and deviations.

We will deliver this in a structured Excel file together with average monthly search volume for the researched keywords.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

A native specialist will review your website to identify your semantic core and will use these keywords as your 'seed' list. Using keyword research tools, they'll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times