Ad Sitelink for Baidu

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Baidu is the leading search engine in China so is an essential channel for your PPC activities in the country. Ad sitelinks are URLs leading to various landing pages on your website that appear below your PPC ad if it is the top search engine result on Baidu. Giving your customers more choice about which landing page they go to increases the click-through rate and increases the chances they will find what they are looking for on your website. A native Chinese speaker will combine their linguistic, cultural and PPC knowledge to create or localise ad sitelinks to help improve your Baidu PPC campaign. You will receive an Excel report detailing which links have been added.


Here’s when Ad Sitelink for Baidu can help!

  • 1

    When you want to give your customers more choice over which landing page they go to

  • 2

    When you want to improve your Baidu PPC ad's click-through-rate



Ad sitelinks are extra URLs that appear below your Baidu PPC ad and direct users to specific landing pages within your website. A Baidu PPC ad can include up to 5 ad sitelinks that appear when the ad is the top result for a search query on Baidu.

Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service/buy your product. Using ad sitelinks usually improve the click-through-rates, as they provide more relevant landing page options for users and make your ads stand out from competitors.

We will create or localise your ad sitelinks in Chinese to help improve your Baidu PPC campaign. You will receive your sitelinks in an Excel format.


Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you which pages you want us to use as your ad sitelinks.

A native Chinese speaker, under the supervision of your project manager, will create or localise your ad sitelinks, allowing you to offer your customers more choice about which landing page they go on your website when your PPC ad is the top search engine result on Baidu.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Ad Sitelink for Baidu

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