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International user friendliness audit
Could poor user friendliness and poor customisation be damaging your website performance?
Ensure your website is tailored to your target market and audience
When you're targeting a specific demographic in a specific country, you want to make sure that your website is communicating this clearly so that your target audience understand that the webpage is aimed at them, making them more likely to engage and convert. We will go through a comprehensive checklist of website elements to identify how well your website is communicating with its intended target audience.
An international user friendliness audit can help…
When you want to improve the performance of your international website.
When you want your website to target a specific audience but you are not sure how well it is achieving this.
When you suspect that your website is not properly tailored to your target market or target audience.
Why is it important properly tailor your website?
When you have a website targeting a specific audience, it is essential that all aspects of your website are explicitly tailored to appeal to that particular demographic. For example, if you are a clothing company targeting French teenagers, you will obviously need to present your website differently to a B2B marketing company targeting Japanese professionals.
The way information is presented and communicated on a website can have a huge impact on how well it performs, and even subtle changes can drastically improve results. This is particularly true for international campaigns, where linguistic and cultural details can be overlooked.
A native specialist will thoroughly check whether your website is targeting your target audience clearly enough, working through a list of different website elements and reporting whether you have done this on your website effectively or not.
How it works
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all team members involved with delivering the audit and is the foundation for all our quality checks. We will need to know details of your target audience.
A native speaker of your target language, under the supervision of your Project Manager, will carefully check how clearly your website is communicating the following elements:
- B2B or B2C
- geographic location
- target age group and gender
- Google Places reviews
- testimonials and endorsements
- blog posts
- images (including infographics)
- country/language-specific content
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
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