In order for your website to effectively reach your target audience online, you need to focus your SEO efforts on Google – the most popular search engine in the world. Sometimes you may only want to optimise a small selection of URLs rather than your entire website, for example if you have recently added new content to your website. We will use Google's keyword tool to conduct keyword research for the URLs that you specify, compiling these keywords into an Excel file along with their English back translations (if necessary) and search volume data.

Here’s when Multilingual SEO URL Based Keyword Research Google can help!

When you want to optimise only one or a few URLs.

When your website covers a large variety of topics/products that are not easily categorised.

When you want to optimise newly added content.

Why keyword research needs to be done from scratch for each target market

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Google is the most popular search engine in the world, with over 80% global market share. Conducting keyword research can help you to identify the most popular and relevant search terms and should form the basis of your search engine optimisation (SEO) efforts.

Depending on the structure of your website, you might want to research keywords for only one or several URLs and not the whole site. This option is particularly useful if you have recently added new content to your website, your website has a variety of diverse products or topics that are not easily categorised, or you only want to optimise a small part of your website.

Our native specialists will conduct keyword research using Google's keyword tool to discover relevant and popular keywords for the specific URLs that you provide.


Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many keywords you want us to research as well as your desired URLs.

The native SEO specialist, under the supervision of a project manager, will conduct keyword research using Google's keyword tool, looking for relevant keywords one URL at a time, while making sure that keywords are not repeated.

They will compile these keywords, along with their English back translations (if necessary) and search volume data into an Excel file after three working days.


Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times