Yandex is the most popular search engine in Russia and should therefore be the focus of your SEO efforts in the country. Efficient website optimisation starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you to specifically focus on your target audience by focusing on local keywords/phrases.
With Yandex's new keyword tool now making search volume data available not only for countries but also regions or bigger cities, you can now get even more refined data to target the right keywords for your locally or regionally targeted web pages.
Our native specialists will conduct local keyword research, using their local knowledge and Yandex's keyword tool to compile a list of keywords that customers in specific areas are likely to search for, so that you won't miss out on any local opportunities.