Conducting detailed keyword research is an essential part of optimising your website, to ensure you are targeting the most relevant and popular keywords used by your target audience. It is important that this keyword research is geo-targeted if there are significant regional linguistic differences within a country. With Baidu now making search volume data available not only for countries but also regions and cities, you can now discover even more refined keywords for your locally or regionally targeted web pages. Our native specialists will use their local knowledge and Baidu's keyword tool to conduct local keyword research.

Here’s when SEO Regional Keyword Research Baidu can help!

When you want to expand into a new market.

When you want to see what keywords customers in a certain region are likely to search for.

When you want to create or optimise different web pages for your local or regional offices.

Why keyword research needs to be done from scratch for each target market

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu is the most popular search engine in China and should therefore be the focus of your SEO efforts in the country. Efficient website optimisation starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you to specifically focus on your target audience by focusing on local keywords/phrases.

With Baidu's new keyword tool now making search volume data available not only for countries but also regions or bigger cities, you can now get even more refined data to target the right keywords for your locally or regionally targeted web pages.

Our native specialists will conduct local keyword research, using their local knowledge and Baidu's keyword tool to compile a list of keywords that customers in specific areas are likely to search for, so that you won't miss out on any local opportunities.


Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many keywords you want us to research, your target regions/cities and your target language.

A native SEO specialist, under the supervision of a project manager, will conduct thorough research into relevant keywords your potential customers are searching for in your target region/city, expanding these using Baidu's keyword tool and compiling them into a list.

You will receive the list of relevant local keywords along with their English back translations (if necessary) and search volume data in an Excel format after three working days.


Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times