If you want your website to reach your target audience in China, you need to optimise it for Baidu – the country's most popular search engine. It is important to regularly conduct fresh keyword research so that you don't miss out on opportunities due to changes in users' search behaviour on Baidu or changes to your website content or products. Using Baidu's keyword tool, a native Chinese SEO specialist will provide updated search volume data for your existing keywords, as well as identify new relevant and popular keywords that could benefit and improve your SEO efforts.

Here’s when SEO Keyword Refresh Baidu can help!

When you want to check the relevance of the keywords that are currently being used on your website.

When you want to find new keywords to be add to your current website optimisation efforts.

When you want to get updated insights into search behaviour in the Chinese market.

When you want to look for new content/product opportunities.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu is the dominant search engine in China and should therefore form the basis of your SEO efforts in the country. Even if you have previously optimised your website to target the most appropriate keywords, it is important to regularly conduct fresh keyword research to ensure that you are not missing out on opportunities due to changes in users' search behaviour on Baidu or changes to your website content or products. Conducting keyword research afresh will help you to continue to target the most relevant and popular keywords and is essential for the continued success of your website on Baidu.

We will conduct keyword research using Baidu's keyword tool, updating the search volume data for your existing keywords and will look for other relevant keywords that you are not currently targeting. This will identify the terms that are being searched for by the target audience of today and will also allow you to check if and how the search volume of your existing keywords has changed over time.

You will receive a list of new relevant keywords and updated search volume data for your existing keywords.


Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many new keywords you want us to research and will also ask you to provide us with a spreadsheet of your existing keywords.

A native Chinese SEO specialist, under the supervision of a project manager, will collect the updated search volume data for the keywords that you have provided. They will also conduct thorough research using Baidu's keyword tool to discover new relevant keywords that your target audience are searching for and will compile them (and an English back translation, if necessary) into a list, including the search volume data for these new keywords.

This will be delivered to you after three working days in an Excel file.


Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times