In order for your website to effectively reach your Russian audience online, you need to focus your SEO efforts on Yandex – the most popular search engine in Russia. It is a good idea to conduct research into which keywords your main local competitors are using as this can help to inform your own SEO efforts. We will examine the websites of your main local competitors to compile an initial list of keyword ideas. We will then expand this list using Yandex’s keyword tool, and will deliver the resulting keywords to you in an Excel format, along with each keyword’s English translation and search volume.Learn More
When you want to expand into a new market.
When you want to see what keywords your competitors are focusing on.
When you want to look for additional keyword opportunities for an existing market.
When you want to look for new content opportunities.
Yandex is the dominant search engine in Russia with over 60% market share. Conducting keyword research can help you to identify the most popular and relevant search terms and should form the basis of your Yandex search engine optimisation (SEO) efforts.
If you operate in a competitive industry, it can be beneficial to pay particular attention to the keywords your local competitors are using on their websites. Regardless whether you’re new in the market and want to find out what your competitors view as the key phrases to target or just want to search for additional unexplored keyword areas, competitor keyword research can provide you with great new insights.
We will discover the keywords that your local competitors are targeting, so that you won’t miss out on any opportunities. We will examine the main competitors’ websites for keyword ideas and use them as a base for further keyword research conducted using Yandex’s keyword tool.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many keywords you want us to research, as well as your main local competitors, if you know them.
A native Russian SEO specialist, under the supervision of a project manager, will conduct thorough research into relevant keywords that your local competitors are targeting by examining your competitors’ websites. They will then expand this initial list using Yandex’s keyword tool and will compile the keywords, search volumes and English back translations into a list.
The research will be delivered to you after three working days in an Excel file.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.