Baidu is the most popular search engine in China and is therefore an essential channel for your PPC campaigns. Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
An efficient PPC campaign starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you set up your PPC campaign to specifically target your audience and, by focusing on local keywords/phrases, you will be able to structure your campaign efficiently and your budget more effectively.
With Baidu's keyword tool now making search volume data available not only for countries but also regions or bigger cities, you can now get even more refined data to target the right keywords for your locally or regionally targeted campaigns.
Our native specialists will conduct local keyword research, using their local knowledge and Baidu's keyword tool to compile a list of keywords that customers in specific areas are likely to search for, so that you won't miss out on any local opportunities.