If you want to conduct a successful PPC campaign, you must use Google – the world's most popular search engine. Whether you want to get a quick idea of what users are searching for related to your business, or just want new ad group ideas, Google Keyword Planner can provide you with quick and handy keyword suggestions. A native specialist will conduct keyword research using Google's keyword tool, inputting your existing keywords and generating additional suggested keywords from the tool. We'll review the output to ensure only relevant and appropriate keywords are provided.

Here’s when PPC Keyword Suggestions Research Google can help!

When you want to get a quick idea of what users are searching for related to your business.

When you want to get ideas for new ad groups.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Google is the most popular search engine in the world and is therefore an essential channel for your PPC campaigns.

Conducting keyword research can help you to identify the most appropriate and popular keywords and should form the basis of your PPC efforts. The Google Keyword Planner is the perfect tool to get quick suggestions for keywords related to your business.

We will conduct keyword research by entering the terms that you provide into Google Keyword Planner and reviewing the additional keyword suggestions that it automatically generates for relevancy.


Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many keywords you want us to deliver, your target region and language, and your seed keywords or website URL.

A native search specialist, under the supervision of a project manager, will conduct the keyword research, based either on given seed words/ad groups (up to 5) or the URL of your website, producing a list of keywords that are automatically suggested by Google Keyword Planner. They will review this list to ensure that any terms completely unrelated to your business are not included.

You will receive the reviewed list of keyword suggestions along with their English back translations (if necessary), search volume data, estimated cost-per-click and competition data in an Excel format.


Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times