If you want to conduct a successful PPC campaign in Russia, you must use Yandex – the country’s most popular search engine. It is important to regularly conduct fresh keyword research so that you don’t miss out on opportunities due to changes in users’ search behaviour on Yandex or changes to your website content or products. Using Yandex’s keyword tool, a native Russian PPC specialist will provide updated search volume data for your existing keywords, as well as identify new relevant and popular keywords that could benefit and improve your campaign.Learn More
When you want to check the relevance of your current Yandex PPC keywords.
When you want to find new keywords to add to your existing Yandex PPC campaigns.
When you want to get updated insights into search behaviour in the Russian market.
Yandex is the dominant search engine in Russia and is therefore an essential channel for PPC campaigns targeting the country. Even if you have previously optimised your ads to target the most appropriate keywords, it is important to regularly conduct fresh keyword research to ensure that you are not missing out on opportunities due to changes in users’ search behaviour on Yandex or changes to your website content or products. Conducting keyword research afresh will help you to continue to target the most relevant and popular keywords and is essential for the continued success of your Yandex PPC campaigns.
We will conduct keyword research using Yandex’s keyword tool, updating the search volume data for your existing keywords and will also look for other relevant keywords that you are not currently targeting. This will identify the terms that are being searched for by the target audience of today and will also allow you to check if and how the search volume of your existing keywords has changed over time.
You will receive a list of new relevant keywords and updated search volume data for your existing keywords.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many new keywords you want us to research and will also ask you to provide us with a spreadsheet of your existing keywords.
A native Russian PPC specialist, under the supervision of a project manager, will collect the updated search volume data for the keywords that you have provided. They will also conduct thorough research using Yandex’s keyword tool to discover new relevant keywords that your target audience are searching for and will compile them (and an English back translation, if necessary) into a list, including the search volume data for these new keywords.
This will be delivered to you after three working days in an Excel file.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.