Yandex is the dominant search engine in Russia and is therefore an essential channel for PPC campaigns targeting the country. Even if you have previously optimised your ads to target the most appropriate keywords, it is important to regularly conduct fresh keyword research to ensure that you are not missing out on opportunities due to changes in users' search behaviour on Yandex or changes to your website content or products. Conducting keyword research afresh will help you to continue to target the most relevant and popular keywords and is essential for the continued success of your Yandex PPC campaigns.
We will conduct keyword research using Yandex's keyword tool, updating the search volume data for your existing keywords and will also look for other relevant keywords that you are not currently targeting. This will identify the terms that are being searched for by the target audience of today and will also allow you to check if and how the search volume of your existing keywords has changed over time.
You will receive a list of new relevant keywords and updated search volume data for your existing keywords.