Baidu is the dominant search engine in China with around 70% market share, making it an essential channel for PPC campaigns targeting the country. Conducting keyword research can help you to identify the most popular and relevant search terms and should form the basis of your Baidu PPC campaign.
If you operate in a competitive industry, it can be beneficial to pay particular attention to the keywords your local competitors are targeting. Regardless of whether you're new in the market and want to find out what your competitors view as the key phrases for their campaigns or just want to search for additional unexplored keyword areas, competitor keyword research can provide you with great new insights.
We will discover the keywords that your local competitors are targeting, so that you won't miss out on any opportunities. We will examine your main local competitors' landing pages and ads for keyword ideas and use them as a base for further keyword research conducted using Baidu's keyword tool.