When you want to launch your brand in a new market, it is important to conduct thorough brand name research to ensure that you do not accidentally come up with an offensive or nonsensical brand name. We will use information about your current brand name and combine this with keyword research to create 10 brand name suggestions for your new target market. Alternatively, you can provide us with a list of up to 20 names so we can check if they are appropriate for the market you are targeting.

Here’s when International Brand Name Research can help!

When you want to launch your brand in a new market.

When you know or suspect that your current brand name is unsuitable for your new market, or are unsure whether or not it is suitable.

When you do not have an in-house native that that carry out international brand name research.

When you have a list of different brand names you would like to check for a particular market.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


If you want to launch your brand in a new market it is important to conduct brand name research to ensure that you are not inadvertently using an offensive, inappropriate or nonsensical brand name. Conducting brand name research will also ensure that your brand name is customised specifically for your target market, making it more appealing to your target audience.

We will conduct brand name research for your target market, conducting keyword research to try to incorporate words that already have search volume if possible.

You will receive a PowerPoint containing 10 brand name suggestions along with explanations for why we have chosen these names or a PowerPoint containing an explanation of why we suggest to use or not to use the 20 alternatives you provided us with.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

We will need to know your current brand name, how you came up with that brand name, your brand/company history, what you want your brand to convey, and your target market.

A native speaker, under the supervision of your project manager, will combine this information with keyword research to come up with 10 brand name suggestions for your new target market. Alternatively, you can provide us with a list of up to 20 names you would like us to check for a particular market.

Please note that we will not be able to make any offline checks as to whether or not our suggested brand names have already been taken in your target country.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times