When you want to launch your brand in a new market, it is important to conduct thorough brand name research to ensure that you do not accidentally come up with an offensive or nonsensical brand name. We will use information about your current brand name and combine this with keyword research to create 10 brand name suggestions for your new target market. Alternatively, you can provide us with a list of up to 20 names so we can check if they are appropriate for the market you are targeting.
When you want to launch your brand in a new market.
When you know or suspect that your current brand name is unsuitable for your new market, or are unsure whether or not it is suitable.
When you do not have an in-house native that that carry out international brand name research.
When you have a list of different brand names you would like to check for a particular market.
If you want to launch your brand in a new market it is important to conduct brand name research to ensure that you are not inadvertently using an offensive, inappropriate or nonsensical brand name. Conducting brand name research will also ensure that your brand name is customised specifically for your target market, making it more appealing to your target audience.
We will conduct brand name research for your target market, conducting keyword research to try to incorporate words that already have search volume if possible.
You will receive a PowerPoint containing 10 brand name suggestions along with explanations for why we have chosen these names or a PowerPoint containing an explanation of why we suggest to use or not to use the 20 alternatives you provided us with.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.
We will need to know your current brand name, how you came up with that brand name, your brand/company history, what you want your brand to convey, and your target market.
A native speaker, under the supervision of your project manager, will combine this information with keyword research to come up with 10 brand name suggestions for your new target market. Alternatively, you can provide us with a list of up to 20 names you would like us to check for a particular market.
Please note that we will not be able to make any offline checks as to whether or not our suggested brand names have already been taken in your target country.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.