Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. It is important that this keyword research is geo-targeted if there are significant regional linguistic differences within a country. A native PPC specialist will conduct keyword research for your target country as a whole and your specific target regions/cities. These keywords will be delivered along with their English back translations, search volume, suggested bid and competition data. This will be displayed in a visual map format, with a geographical map of your target region colour coded with the keywords that are popular there.
When you want to refine an existing nationally-based PPC campaign
When you want to adjust your budget with location-specific keywords
When you are aware of local/regional phrase differences
When you want to set up your PPC campaign directly bidding on location-specific keywords
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
An efficient PPC campaign starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you set up your PPC campaign to specifically target your audience and, by focusing on local keywords/phrases, you will be able to structure your campaign efficiently and your budget more effectively.
We will research and compile a list of relevant and quality keywords that your target audience actually searches for both nationally and in your specific target region, including a back translation into English. We will also research the search volume data, suggested bid and competition data for these keywords. The keyword research will be delivered to you in a map format.
The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know the regions/cities that you want us to focus on.
A PPC specialist native to your target market, under the supervision of your project manager, will conduct thorough keyword research to identify the keywords most popular both nationally and in your specific target region. The keywords will be delivered with additional data such as the search volume, suggested bid and competition data.
This will be displayed in a visual map format, with a geographical map of your target region colour coded with the keywords that are popular there.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.