Description

Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. It is important that this keyword research is geo-targeted if there are significant regional linguistic differences within a country. A native PPC specialist will conduct keyword research for your target country as a whole and your specific target regions/cities. These keywords will be delivered along with their English back translations, search volume, suggested bid and competition data. This will be displayed in a visual map format, with a geographical map of your target region colour coded with the keywords that are popular there.

Here’s when PPC Keyword Popularity Map can help!

When you want to refine an existing nationally-based PPC campaign

When you want to adjust your budget with location-specific keywords

When you are aware of local/regional phrase differences

When you want to set up your PPC campaign directly bidding on location-specific keywords

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.

An efficient PPC campaign starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you set up your PPC campaign to specifically target your audience and, by focusing on local keywords/phrases, you will be able to structure your campaign efficiently and your budget more effectively.

We will research and compile a list of relevant and quality keywords that your target audience actually searches for both nationally and in your specific target region, including a back translation into English. We will also research the search volume data, suggested bid and competition data for these keywords. The keyword research will be delivered to you in a map format.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know the regions/cities that you want us to focus on.

A PPC specialist native to your target market, under the supervision of your project manager, will conduct thorough keyword research to identify the keywords most popular both nationally and in your specific target region. The keywords will be delivered with additional data such as the search volume, suggested bid and competition data.

This will be displayed in a visual map format, with a geographical map of your target region colour coded with the keywords that are popular there.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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