Search engine optimisation (SEO) is the process of increasing your website's visibility in the natural search engine results, with the aim of increasing the number of visitors to your website and your conversions. For a website to rank highly in the natural search results, it must use keywords that are popular in the target language and market as this will increase relevant traffic to the website. It is important to monitor what keywords your competitors are ranking highly for, as this can inform your own SEO efforts.
We will conduct a competitor keyword audit, examining the keyword strategies used by your competitors in your chosen market(s) and studying where your website stands within the competitive landscape. Our audit will highlight how your competitors are using the keywords they are targeting in their content and show windows of opportunity and changes that can be made on your website to make it more competitive.