International Linguistic Competitor Audit


SEO – increasing your visibility in the natural search engine results to attract more visitors – is essential if you want your website to succeed. For a website to rank highly in the search engine results, it must use keywords that are popular in its target language and market. It is a good idea to monitor your competitors' keyword strategies as this can inform your own SEO efforts. We will conduct an audit on your competitors' keyword strategies and how they are used on their web pages and will highlight changes that you can make to your own keyword strategy based on our findings.

Here’s when International Linguistic Competitor Audit can help!

  • 1

    When you want to know what keywords your main competitors are using

  • 2

    When you want to know how your pages are performing on search engines for the top industry keywords

  • 3

    When you want an evaluation of the efforts that will be required to make your website stand out within the competitive landscape


Search engine optimisation (SEO) is the process of increasing your website's visibility in the natural search engine results, with the aim of increasing the number of visitors to your website and your conversions. For a website to rank highly in the natural search results, it must use keywords that are popular in the target language and market as this will increase relevant traffic to the website. It is important to monitor what keywords your competitors are ranking highly for, as this can inform your own SEO efforts.

We will conduct a competitor keyword audit, examining the keyword strategies used by your competitors in your chosen market(s) and studying where your website stands within the competitive landscape. Our audit will highlight how your competitors are using the keywords they are targeting in their content and show windows of opportunity and changes that can be made on your website to make it more competitive.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need the following in order to deliver this service:

  • Access to your webpages.
  • Who your main competitor(s) are for each target market – if this is something you do not know, we can find out for you.
  • Your existing target keywords and what you deem to be the best converting keywords for your business.

A native specialist, under the supervision of your project manager, will identify what keywords your main direct competitors are using in each relevant market. They will then analyse your performance and that of your competitors on a keyword level.

If keyword research has already been carried out on your website, we will let you know:

  • Who your main competitors are for your target keywords
  • What keywords your main competitors are using that you are not
  • What keywords you are using that your main competitors are not

The competitor keyword audit can also be done prior to your own keyword research, thereby offering an insight of the strategies used by local competition, and of the amount of effort that would be required for your website to rank highly in the SERPs.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times