SEO – increasing your visibility in the natural search engine results to attract more visitors – is essential if you want your website to succeed. For a website to rank highly in the search engine results, it must use keywords that are popular in its target language and market. It is a good idea to monitor your competitors' keyword strategies as this can inform your own SEO efforts. We will conduct an audit on your competitors' keyword strategies and how they are used on their web pages and will highlight changes that you can make to your own keyword strategy based on our findings.

Here’s when International Linguistic Competitor Audit can help!

When you want to know what keywords your main competitors are using

When you want to know how your pages are performing on search engines for the top industry keywords

When you want an evaluation of the efforts that will be required to make your website stand out within the competitive landscape

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Search engine optimisation (SEO) is the process of increasing your website's visibility in the natural search engine results, with the aim of increasing the number of visitors to your website and your conversions. For a website to rank highly in the natural search results, it must use keywords that are popular in the target language and market as this will increase relevant traffic to the website. It is important to monitor what keywords your competitors are ranking highly for, as this can inform your own SEO efforts.

We will conduct a competitor keyword audit, examining the keyword strategies used by your competitors in your chosen market(s) and studying where your website stands within the competitive landscape. Our audit will highlight how your competitors are using the keywords they are targeting in their content and show windows of opportunity and changes that can be made on your website to make it more competitive.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need the following in order to deliver this service:

  • Access to your webpages.
  • Who your main competitor(s) are for each target market – if this is something you do not know, we can find out for you.
  • Your existing target keywords and what you deem to be the best converting keywords for your business.

A native specialist, under the supervision of your project manager, will identify what keywords your main direct competitors are using in each relevant market. They will then analyse your performance and that of your competitors on a keyword level.

If keyword research has already been carried out on your website, we will let you know:

  • Who your main competitors are for your target keywords
  • What keywords your main competitors are using that you are not
  • What keywords you are using that your main competitors are not

The competitor keyword audit can also be done prior to your own keyword research, thereby offering an insight of the strategies used by local competition, and of the amount of effort that would be required for your website to rank highly in the SERPs.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times