Snippets are the short textual website descriptions that display below the landing page URLs that appear in search engine results. Snippets display 3 lines of what the webpage is about and help the search user decide on which one they are going to click. Snippets need to be compelling and need to be written in your target language and be culturally appropriate.
The proportion of users who click onto your website after seeing your snippet is known as the “click-through rate”. If you have a high ranking but a low click-through rate, you should find out why the click-through rate is so low and work to increase it as a matter of urgency to avoid losing any more potential website visitors.
We will conduct a thorough audit on your snippets to discover if there are any linguistic problems causing your low click-through rate and will provide linguistic recommendations on how to improve them.