A SERPS snippet is the text that displays below a website address in search engine results and informs the user of the content of a landing page which helps them decide which website it most relevant to their needs. If your snippets rank highly but have a low click-through rate, it is important to find out why this is so that you can fix the problem immediately to prevent further loss of potential customers. A native SEO specialist will conduct a linguistic review to find out if there are any linguistic problems that could be causing your low click-through rates and will provide you with a list of recommendations on how to improve your snippets from a linguistic perspective.

Here’s when Linguistic Low CTR Review for SEO can help!

When your pages have a poor click-through rate from organic traffic, despite having good ranking positions.

When you are not sure of the quality of your snippets.

When you want your snippets to be linguistically and culturally more adapted to the markets you are targeting.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Snippets are the short textual website descriptions that display below the landing page URLs that appear in search engine results. Snippets display 3 lines of what the webpage is about and help the search user decide on which one they are going to click. Snippets need to be compelling and need to be written in your target language and be culturally appropriate.

The proportion of users who click onto your website after seeing your snippet is known as the “click-through rate”. If you have a high ranking but a low click-through rate, you should find out why the click-through rate is so low and work to increase it as a matter of urgency to avoid losing any more potential website visitors.

We will conduct a thorough audit on your snippets to discover if there are any linguistic problems causing your low click-through rate and will provide linguistic recommendations on how to improve them.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your existing snippets.

A native SEO specialist, under the supervision of your project manager, will conduct a linguistic review of your snippets, and will suggest linguistic amendments where necessary. They will make sure to preserve your target keywords.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times