If you have an e-commerce platform targeting your non-domestic market it is important to check that it does not suffer from any linguistic or cultural problems that could be putting off potential customers, especially if the platform was simply translated from your original website rather than built from scratch. Optimising your e-commerce platform for its target market will help you to generate more sales and improve the return on investment of your PPC campaigns. A native specialist will review your PPC landing pages and emulate the whole check-out to identify and provide suggestions for any linguistic or cultural problems that may be hampering your conversions.
When you want to make sure your local e-commerce platforms address users clearly and compellingly
When an original e-commerce platform has served as a model for the creation of local versions
When the performances of your local e-commerce platforms are below par
Several issues can lie behind traffic drop-offs along the e-commerce conversion funnel. Although weighty ones, linguistic and cultural dissonances are often neglected factors, which our team can help you identify and fix if needed.
To make user experience positive and incite trust in your business, your local e-commerce platform must be optimised with your local visitors in mind, and interact with them in a clear and accurate manner; the copy, button text, forms, notification messages, prices, metrics, date format, and all other textual elements should not lead to any confusion and must be compelling to potential customers.
These aspects can easily be overlooked, especially when the platform has not been built from scratch and is based on a model in a different language.
We will review your PPC landing pages and will then follow the conversion path all the way to purchase in order to identify any linguistic or cultural issues that could be causing problems. We will make suggestions for improvements from a linguistic or cultural point of view wherever necessary.
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your PPC e-commerce landing pages.
A native specialist, under the supervision of your project manager, will conduct a review of your local e-commerce platform starting from your PPC landing pages, and proceeding to check-out.
They will identify and provide suggestions for any linguistic or cultural writing issues (text, but also icons and symbols) that may discourage users and hamper conversions at all stages of the conversion funnel: category browsing, internal search, product descriptions, metrics, price display, product selection, notification messages, registration, form filling, auto-responder emails and check-out process.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.