If you have an e-commerce platform targeting your non-domestic market it is important to check that it does not suffer from any linguistic or cultural problems that could be putting off potential customers, especially if the platform was simply translated from your original website rather than built from scratch. Optimising your e-commerce platform for its target market will help you to generate more sales and improve the return on investment of your PPC campaigns. A native specialist will review your PPC landing pages and emulate the whole check-out to identify and provide suggestions for any linguistic or cultural problems that may be hampering your conversions.

Here’s when Global E commerce Platform Optimisation can help!

When you want to make sure your local e-commerce platforms address users clearly and compellingly

When an original e-commerce platform has served as a model for the creation of local versions

When the performances of your local e-commerce platforms are below par

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Several issues can lie behind traffic drop-offs along the e-commerce conversion funnel. Although weighty ones, linguistic and cultural dissonances are often neglected factors, which our team can help you identify and fix if needed.

To make user experience positive and incite trust in your business, your local e-commerce platform must be optimised with your local visitors in mind, and interact with them in a clear and accurate manner; the copy, button text, forms, notification messages, prices, metrics, date format, and all other textual elements should not lead to any confusion and must be compelling to potential customers.

These aspects can easily be overlooked, especially when the platform has not been built from scratch and is based on a model in a different language.

We will review your PPC landing pages and will then follow the conversion path all the way to purchase in order to identify any linguistic or cultural issues that could be causing problems. We will make suggestions for improvements from a linguistic or cultural point of view wherever necessary.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your PPC e-commerce landing pages.

A native specialist, under the supervision of your project manager, will conduct a review of your local e-commerce platform starting from your PPC landing pages, and proceeding to check-out.

They will identify and provide suggestions for any linguistic or cultural writing issues (text, but also icons and symbols) that may discourage users and hamper conversions at all stages of the conversion funnel: category browsing, internal search, product descriptions, metrics, price display, product selection, notification messages, registration, form filling, auto-responder emails and check-out process.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times