Several issues can lie behind traffic drop-offs along the e-commerce conversion funnel. Although weighty ones, linguistic and cultural dissonances are often neglected factors, which our team can help you identify and fix if needed.
To make user experience positive and incite trust in your business, your local e-commerce platform must be optimised with your local visitors in mind, and interact with them in a clear and accurate manner; the copy, button text, forms, notification messages, prices, metrics, date format, and all other textual elements should not lead to any confusion and must be compelling to potential customers.
These aspects can easily be overlooked, especially when the platform has not been built from scratch and is based on a model in a different language.
We will review your PPC landing pages and will then follow the conversion path all the way to purchase in order to identify any linguistic or cultural issues that could be causing problems. We will make suggestions for improvements from a linguistic or cultural point of view wherever necessary.