Display adverts, also known as banners, are ads that appear next to web content. They can include text, images and video and, when clicked on, direct the user to a landing page. Display adverts can be targeted at specific users based on their demographics and online behaviour.
In order to run a successful display ad campaign, it is important that your ads are of a high quality, with ad copy that reflects well on your business and meets your target search engine’s advertising requirements. It is also important that your display ads get the right exposure and target relevant users. If your ads are not targeting users effectively, this could lead to an increase in your bounce rate and waste your money.
Our native specialists can help you to address your target audience with display advertising messages that leave a positive impression. They will use their native linguistic competences and knowledge of your target market to review your contextual targeting strategies. They will also review the text content of your display ads and suggest corrections for linguistic issues that could reflect badly on your brand. They will work to ensure the optimal impact of your campaigns through well-crafted messages, composed with your target audience in mind and respectful of display advertising guidelines.