Description

Display advertising, where you display banners online on a pay-per-click basis, is an excellent way of reaching your target audience, raising your brand awareness and building trust. It is possible to target your ads so that they only appear to people of a particular demographic and/or online behaviour, thereby helping you to lower your bounce rate and reduce wasted spend. Our native specialists will conduct a review on your display adverts, checking that your ads are being targeted properly and have high quality ad text that is suitable for your target market/language, making recommendations for improvements where necessary.

Here’s when International Display Ad Review can help!

When you want to make sure your display ads target relevant users

When you are not sure of the quality of your display ad copy

When your local display advertising strategies are based on translations (of keywords, topics, and/or ads)

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Display adverts, also known as banners, are ads that appear next to web content. They can include text, images and video and, when clicked on, direct the user to a landing page. Display adverts can be targeted at specific users based on their demographics and online behaviour.

In order to run a successful display ad campaign, it is important that your ads are of a high quality, with ad copy that reflects well on your business and meets your target search engine’s advertising requirements. It is also important that your display ads get the right exposure and target relevant users. If your ads are not targeting users effectively, this could lead to an increase in your bounce rate and waste your money.

Our native specialists can help you to address your target audience with display advertising messages that leave a positive impression. They will use their native linguistic competences and knowledge of your target market to review your contextual targeting strategies. They will also review the text content of your display ads and suggest corrections for linguistic issues that could reflect badly on your brand. They will work to ensure the optimal impact of your campaigns through well-crafted messages, composed with your target audience in mind and respectful of display advertising guidelines.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the review and is the foundation for all our quality checks.

We will need access to the display ads you would like us to review, the landing pages, and the contextual targeting keywords and topics.

A native specialist, under the supervision of your project manager, will check that:

  • The contextual targeting keywords and topics selected for your display ads are relevantNegative keywords and excluded topics are carefully chosen to prevent redundant exposureYour display ads direct to the right URLsAds abide by display advertising guidelinesAd copy reflects well on your business

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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