Display adverts, also known as banners, are ads that appear next to web content. They can include text, images and video and, when clicked on, direct the user to a landing page. Display adverts can be targeted at specific users based on their demographics and online behaviour.
In order to run a successful display ad campaign, it is important that your ads are of a high quality, with ad copy that reflects well on your business and meets your target search engineâ€™s advertising requirements. It is also important that your display ads get the right exposure and target relevant users. If your ads are not targeting users effectively, this could lead to an increase in your bounce rate and waste your money.
Our native specialists can help you to address your target audience with display advertising messages that leave a positive impression. They will use their native linguistic competences and knowledge of your target market to review your contextual targeting strategies. They will also review the text content of your display ads and suggest corrections for linguistic issues that could reflect badly on your brand. They will work to ensure the optimal impact of your campaigns through well-crafted messages, composed with your target audience in mind and respectful of display advertising guidelines.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS