Display advertising, where you display banners online on a pay-per-click basis, is an excellent way of reaching your target audience, raising your brand awareness and building trust. It is possible to target your ads so that they only appear to people of a particular demographic and/or online behaviour, thereby helping you to lower your bounce rate and reduce wasted spend. Our native specialists will conduct a review on your display adverts, checking that your ads are being targeted properly and have high quality ad text that is suitable for your target market/language, making recommendations for improvements where necessary.
When you want to make sure your display ads target relevant users
When you are not sure of the quality of your display ad copy
When your local display advertising strategies are based on translations (of keywords, topics, and/or ads)
Display adverts, also known as banners, are ads that appear next to web content. They can include text, images and video and, when clicked on, direct the user to a landing page. Display adverts can be targeted at specific users based on their demographics and online behaviour.
In order to run a successful display ad campaign, it is important that your ads are of a high quality, with ad copy that reflects well on your business and meets your target search engine’s advertising requirements. It is also important that your display ads get the right exposure and target relevant users. If your ads are not targeting users effectively, this could lead to an increase in your bounce rate and waste your money.
Our native specialists can help you to address your target audience with display advertising messages that leave a positive impression. They will use their native linguistic competences and knowledge of your target market to review your contextual targeting strategies. They will also review the text content of your display ads and suggest corrections for linguistic issues that could reflect badly on your brand. They will work to ensure the optimal impact of your campaigns through well-crafted messages, composed with your target audience in mind and respectful of display advertising guidelines.
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the review and is the foundation for all our quality checks.
We will need access to the display ads you would like us to review, the landing pages, and the contextual targeting keywords and topics.
A native specialist, under the supervision of your project manager, will check that:
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.