Linguistic Low CTR Review for PPC


If your international PPC ads have a low-click through rate, this is something that should be fixed immediately as not only does it mean that your website is receiving a low level of traffic but it also means that your ads’ quality score will go down and your cost-per-click will increase. A native PPC specialist will review your ads that have a low click-through rate to identify whether there are any linguistic or cultural problems that could be the reason behind this, and will then suggest linguistic amendments to help them to perform better.

Here’s when Linguistic Low CTR Review for PPC can help!

  • 1

    When your PPC ads get poor click-through rates

  • 2

    When you are not sure of the quality of your ads (for instance when they stem from translation)

  • 3

    When you want to make sure your ads show for the right keywords

  • 4

    When you want your ads to be linguistically and culturally more adapted to the markets you are targeting


A PPC ad on a search engine may well constitute the first interaction between your business and your target audience. To get a good amount of clicks, it must give as good a response as possible to the search queries it gets impressions for, be compelling, and be written in your target language and be culturally appropriate.

Not only does low click-through rate mean that your pages get fewer visits, it also lowers your ad’s quality score. As a result, your cost-per-click gets higher and your campaigns become less cost efficient.

If the click-through rate of your ads is below par, we will conduct a review of your poorly performing ads to help determine whether there are any linguistic reasons behind these low performances, and provide linguistic recommendations to help increase relevant clicks.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to the underperforming ad texts and related adgroup keywords.

A native PPC specialist, under the supervision of your project manager, will conduct a review of the ads showing a low click-through rate to identify the reason for the poor performances. They will then suggest amendments which, taking into account keyword and ad relevance and the requirements of local search engines, will ensure better resonance amongst local users in the markets targeted.

You will receive the results of our linguistic review in an Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times