If your international PPC ads have a low-click through rate, this is something that should be fixed immediately as not only does it mean that your website is receiving a low level of traffic but it also means that your ads’ quality score will go down and your cost-per-click will increase. A native PPC specialist will review your ads that have a low click-through rate to identify whether there are any linguistic or cultural problems that could be the reason behind this, and will then suggest linguistic amendments to help them to perform better.

Here’s when Linguistic Low CTR Review for PPC can help!

When your PPC ads get poor click-through rates

When you are not sure of the quality of your ads (for instance when they stem from translation)

When you want to make sure your ads show for the right keywords

When you want your ads to be linguistically and culturally more adapted to the markets you are targeting

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


A PPC ad on a search engine may well constitute the first interaction between your business and your target audience. To get a good amount of clicks, it must give as good a response as possible to the search queries it gets impressions for, be compelling, and be written in your target language and be culturally appropriate.

Not only does low click-through rate mean that your pages get fewer visits, it also lowers your ad’s quality score. As a result, your cost-per-click gets higher and your campaigns become less cost efficient.

If the click-through rate of your ads is below par, we will conduct a review of your poorly performing ads to help determine whether there are any linguistic reasons behind these low performances, and provide linguistic recommendations to help increase relevant clicks.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to the underperforming ad texts and related adgroup keywords.

A native PPC specialist, under the supervision of your project manager, will conduct a review of the ads showing a low click-through rate to identify the reason for the poor performances. They will then suggest amendments which, taking into account keyword and ad relevance and the requirements of local search engines, will ensure better resonance amongst local users in the markets targeted.

You will receive the results of our linguistic review in an Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times