Boost trust in your Chinese website on Baidu

Baidu is the leading search engine in China, so it is essential that your website looks as attractive as possible on this search engine if you are targeting the country. Baidu now offers an official site verification service. Once a website has been verified as official, it will be marked as an “official site” in Baidu's search engine results pages, proving to users that your website is trustworthy and increasing their confidence in clicking on your website. A Chinese SEO Specialist will provide Baidu with the required documents to verify your website as official.

Baidu site verification can help…

When you want your website to appear more trustworthy to Baidu.

When you want your website to appear more trustworthy to your Chinese audience.

When you want to increase your click-through rate from Baidu’s organic search results.

When you want to improve your SEO on Baidu.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is Baidu site verification and why is it important?

Baidu is the most popular search engine in China. It is therefore very important that your website looks as appealing as possible to users on this search engine.

Baidu now allows businesses to verify their website as official, by providing official documents such as their business license and ICP number. Once Baidu has accepted your documents, your website will be marked as an “official site” in the search engine results pages (SERPs). This will make your website appear more trustworthy to both Baidu and your Chinese audience.

We will verify your website on Baidu, sending them your official documents and managing any communications with them.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will ask you to provide key details about your company, including your website URL, company/brand name, Chinese business license and ICP number.

A Chinese SEO Specialist, under the supervision of your Project Coordinator, will provide these documents to Baidu to verify your website as official and manage any communications with them.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times