For marketers seeking to improve visibility in the natural search results of Yandex, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts in Russia.
All research is conducted by an experienced Russian search marketer. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of 100 keywords and corresponding data, such as average local or regional search volume.
An SEO specialist will then examine your ranking data and review if there have been any changes in average rank, significant keyword movements or changes to ranked URLs since the previous reporting period or baseline.