Whether you're looking to launch a new website in Russia or improve existing rankings on Yandex, identifying relevant search queries is an important starting point. We will conduct keyword research on Yandex and will deliver a categorised list of 100 keywords that can be used to inform your website optimisation efforts. We will also examine your ranking data to identify any ranking changes or keyword movements in Yandex.
When you need to identify relevant keyword opportunities on Yandex and define strategically important keywords in the Russian market
When you need to refresh your existing target keywords and find additional opportunities
When you're planning to launch new products or services in Russia and would like to optimise your website accordingly
When translating your website/pages into Russian
When you want to know if your website's ranking has changed
For marketers seeking to improve visibility in the natural search results of Yandex, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts in Russia.
All research is conducted by an experienced Russian search marketer. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of 100 keywords and corresponding data, such as average local or regional search volume.
An SEO specialist will then examine your ranking data and review if there have been any changes in average rank, significant keyword movements or changes to ranked URLs since the previous reporting period or baseline.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.