For marketers seeking to improve visibility in the natural search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research on Google to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all [on-page and off-page] website optimisation efforts.
All research is conducted by an experienced search marketer and native-speaker of the required target country. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a list keywords and corresponding data, such as average local or regional search volume, user intent, ranking data and difficulty score.