Whether you're looking to launch a new regional website or improve existing rankings, identifying relevant search queries is an important starting point. We will conduct keyword research on Google and will deliver a list keywords that can be used to inform your website optimisation efforts. We will also examine your ranking data, analyse the user search intent for keywords and establish a difficulty score.
When you need to identify relevant keyword opportunities and define strategically important keywords in a specific market
When you need to refresh your existing target keywords and find additional opportunities
When you're planning to launch new products or services and would like to optimise your website accordingly
When translating your website/pages into another language
When you want to know if your website's ranking has changed
For marketers seeking to improve visibility in the natural search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research on Google to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all [on-page and off-page] website optimisation efforts.
All research is conducted by an experienced search marketer and native-speaker of the required target country. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a list keywords and corresponding data, such as average local or regional search volume, user intent, ranking data and difficulty score.
The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.
Our native-speaking search specialist(s) will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.
When conducting the research, our team begins by reviewing your website or landing pages (if available) to compile an initial 'seed' list of relevant words and phrases in the target language. Using keyword research tools, we'll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in an Excel format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.