In order to have successful and interesting content on your web presence, you must produce content on topics that interest your target audience – something that differs from country to country. A native specialist will research topics based on a list of relevant keywords, to identify specific, culturally-appropriate topics that you can use as a basis for creating new content in your target country.

Here’s when corporate web content topic research can help!

When you want to keep your web content active and interesting with current topics

Prior to launching a website in a new market

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


It is important for web content to constantly offer fresh and interesting content of high quality. In order to identify the best topics for a market, it is important to conduct research into relevant topics specifically for that target country. An active blog with relevant, culturally-appropriate and interesting topics will help your business to build a stronger connection with your customers and readers, increase customer loyalty, raise awareness of your brand in your target market and ultimately increase sales.

We will conduct online research using a range of tools, which can vary by language/country, based around keywords that you provide, to identify specific topics that will be of interest to your different target personas. You will then be able to use these topics to start creating content for your corporate blog.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for your corporate blog. This briefing will be visible to all the team members involved with delivering the topic research and is the foundation of all our quality checks. We will need a list of relevant keywords around the broad themes that interest your target audience.

A native speaker, under the supervision of the project manager or project coordinator, will conduct research around these keywords to identify specific topics that will be of interest to your target audience and can be used to create unique and interesting content for your corporate blog.

You will receive the list of topics in an Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times